Tech Tactic
Tech Tactic
Tech Tactic
Tech Tactic
Tech Tactic, a dynamic agency specializing in coding, video production, design, marketing, and strategy building, approached me to create a fully responsive website that stands out with a unique design style while maintaining functionality. The challenge was to strike a balance between creativity and usability in line with the agency's innovative brand identity.
Client:
Tech Tactic
My Role:
Product Designer
Year:
2024
Service Provided:
Product Design, Web Design
The Problem
The Problem
The Problem
Tech Tactic needed a website that:
Reflected their bold and creative ethos.
Maintained user-friendliness and accessibility across all devices.
Stood out in a competitive market while showcasing their diverse services effectively.
Tech Tactic needed a website that:
Reflected their bold and creative ethos.
Maintained user-friendliness and accessibility across all devices.
Stood out in a competitive market while showcasing their diverse services effectively.
The Approach
The Approach
The Approach
To address these challenges, I followed a systematic design process:
Discovery & Research: Conducted competitor analysis and client interviews to understand the target audience and the desired brand image.
Wireframing & Prototyping: Designed layouts in Figma, experimenting with striking visual elements and unconventional layouts characteristic of Neo-Brutalism, while ensuring navigation remained intuitive.
Development Collaboration: Worked closely with developers to ensure the final design adhered to the Neo-Brutalist style, with responsive functionality on all devices.
Testing & Refinement: Conducted usability tests to validate that the bold design choices did not hinder user experience.
To address these challenges, I followed a systematic design process:
Discovery & Research: Conducted competitor analysis and client interviews to understand the target audience and the desired brand image.
Wireframing & Prototyping: Designed layouts in Figma, experimenting with striking visual elements and unconventional layouts characteristic of Neo-Brutalism, while ensuring navigation remained intuitive.
Development Collaboration: Worked closely with developers to ensure the final design adhered to the Neo-Brutalist style, with responsive functionality on all devices.
Testing & Refinement: Conducted usability tests to validate that the bold design choices did not hinder user experience.
To address these challenges, I followed a systematic design process:
Discovery & Research: Conducted competitor analysis and client interviews to understand the target audience and the desired brand image.
Wireframing & Prototyping: Designed layouts in Figma, experimenting with striking visual elements and unconventional layouts characteristic of Neo-Brutalism, while ensuring navigation remained intuitive.
Development Collaboration: Worked closely with developers to ensure the final design adhered to the Neo-Brutalist style, with responsive functionality on all devices.
Testing & Refinement: Conducted usability tests to validate that the bold design choices did not hinder user experience.
The Solution
The Solution
The Solution
The final website featured:
A bold Neo-Brutalist design that uses stark contrasts, bold typography, and unconventional layouts.
Fully responsive functionality to deliver a seamless experience across devices.
Clear and intuitive navigation that balanced the unique aesthetic with ease of use.
Dedicated sections to showcase the agency’s services, projects, and ethos effectively.
The final website featured:
A bold Neo-Brutalist design that uses stark contrasts, bold typography, and unconventional layouts.
Fully responsive functionality to deliver a seamless experience across devices.
Clear and intuitive navigation that balanced the unique aesthetic with ease of use.
Dedicated sections to showcase the agency’s services, projects, and ethos effectively.
The final website featured:
A bold Neo-Brutalist design that uses stark contrasts, bold typography, and unconventional layouts.
Fully responsive functionality to deliver a seamless experience across devices.
Clear and intuitive navigation that balanced the unique aesthetic with ease of use.
Dedicated sections to showcase the agency’s services, projects, and ethos effectively.
The final website featured:
A bold Neo-Brutalist design that uses stark contrasts, bold typography, and unconventional layouts.
Fully responsive functionality to deliver a seamless experience across devices.
Clear and intuitive navigation that balanced the unique aesthetic with ease of use.
Dedicated sections to showcase the agency’s services, projects, and ethos effectively.
This project underscored the importance of balancing creativity and functionality, especially when working with unconventional design styles. The success of this project has inspired me to embrace bold aesthetics while keeping the user experience at the forefront.
This project underscored the importance of balancing creativity and functionality, especially when working with unconventional design styles. The success of this project has inspired me to embrace bold aesthetics while keeping the user experience at the forefront.
This project underscored the importance of balancing creativity and functionality, especially when working with unconventional design styles. The success of this project has inspired me to embrace bold aesthetics while keeping the user experience at the forefront.
